Wayland Town Crier 3/21/14: From Wayland to Hollywood. Warm weather has yet to grace New England, but national TV executives are already looking toward the cool winds of fall, deciding which shows are underperforming, and which pilots will take their place. Wayland native Jeff Bader, NBC’s president of program planning, strategy and research, is one of those executives who may hold the fate of your favorite shows in his hands.