Mobile Classroom and High-Tech Driving Simulations Designed to Educate Young Drivers First Hand
Chisholm Insurance Agency is proud to bring the state-of-the-art Distractology 101 tour to Wayland during the week of November 5 – November 9. Distractology 101 is an interactive program developed by the Arbella Insurance Foundation to teach new drivers the dangers of distracted driving. The campaign features a 36-foot-long, neon-yellow mobile classroom outfitted with high-tech driving simulators designed to give new drivers the chance to experience the perils of distracted driving, including texting while driving.
Nearly 5,500 people were killed and almost half a million were injured in accidents related to distracted driving (including text messaging) in 2009. Not surprisingly, research has found that text messaging increases the risk of a crash by 23 times. In June 2011, more than 196 billion text messages were sent or received in the U.S., up nearly 50% from June 2009. Driving while distracted is particularly dangerous for teen drivers; in 2009, a startling 40% of American teens said they have been in a car when the driver used a cell phone in a way that put people in danger. In 2012 AAA found that electronics were the number one cause of distraction for teen drivers and that females were twice as likely as males to use their phones while driving.
“Distracted driving is a widespread epidemic among young drivers that continues to worsen, particularly as mobile devices become more prevalent, more advanced and more addictive,” said John Donohue, chairman, president and CEO of the Arbella Insurance Group, and chairman and president of the Arbella Insurance Foundation. “According to the National Highway Traffic Safety Administration, more than 800,000 drivers are using a hand-held cell phone at any given moment but only 57% recognize it as a serious threat to their safety. This lack of awareness and understanding is quite startling. It is our hope that Distractology 101 will continue to tackle this naivety head on and force drivers to once and for all break their mobile phone addiction while on the road.”
To date a total of 3,798 new drivers, meaning those that have been licensed less than three years, have completed the Distractology 101 training. Last year, 94% percent of students surveyed said the experience was effective or extremely effective and 75% said they would recommend the experience to a friend, up from 64% in 2010.
“In just two years Arbella’s Distractology 101 campaign has made enormous strides in terms of combating distracted driving,” said Ken Chisholm of Chisholm Insurance Agency. “The program’s mission is quite simple: to educate young drivers of the dangers of distracted driving and ultimately save the lives of teens living in communities such as Wayland. Research has indicated that this type of real life stimulation and education can truly help to change dangerous behavior and we at Chisholm Insurance Agency are proud to support this important mission.”
The Distractology driving simulator, based on Arbella-funded research conducted with the University of Massachusetts at Amherst (UMASS), will travel to various communities in Massachusetts, Connecticut and Rhode Island during 2012, offering 45 minutes of simulated distracted driving to each participant.
During the driving simulator training — Distractology 101: A Crash Course on Distracted Driving — teens and other new drivers face a number of scenarios based on real-world examples, educating participants on how to anticipate hidden hazards, react to the road and avoid accidents. Participants also complete the online portion of the curriculum at www.DistractU.com and make a safe-driving pledge in order to complete the training.
To sign up for the free Distractology 101 training, contact Jennifer Goodfellow at Chisholm Insurance Agency at (508) 358-6111.
About the Arbella Insurance Group and the Arbella Insurance Foundation. Established in 1988, the Arbella Insurance Group (www.arbella.com) is a company with more than $600M in revenue with approximately $1B in assets, headquartered in Quincy, Massachusetts. Arbella is a customer-focused regional property and casualty insurance company, providing personal and business insurance in Massachusetts and Connecticut, and business insurance in Rhode Island and New Hampshire. Arbella Insurance Group founded the Arbella Insurance Foundation in 2004. The mission of Arbella’s Foundation is to engage in activities and to support not-for-profit organizations that have a significant positive impact on the people and communities served by Arbella.
About Chisholm Insurance Agency, Inc. The Chisholm Insurance Agency has been a leader in serving the insurance needs of people and businesses for over a quarter century. Our mission is to provide our customers with insurance services that combine today’s technology with old fashioned service. As an Independent Insurance Agency we maintain a large network of insurance providers, which allow us to recommend insurance solutions for customers that are uniquely tailored to their needs. We do not work for an Insurance company; we work for you, our customer. We work on your behalf to obtain fair claim settlements and the best combination of rates and services to match the needs of your family or business.
